I recently experienced the joy of buying new tires for my car. The choices were laid before me and as a novice “tire purchaser” I had no clue what the real difference was aside from price. So with an uneducated guess, I chose the least expensive tire.
My rationale being, “they are tires, shouldn’t they all work the same”?
Well, it didn’t take long to find out why the ”other” tires were more expensive.
This experience led me to understand the position that some clients may find themselves in.
NOT ALL PLANNERS ARE CREATED EQUAL! The initial ride may be smooth and efficient but the true test comes when you hit the first bump or have to navigate through the construction and detours on the road of event planning.
Unless clients are educated, they too will make the mistake of thinking that all things being equal… price is the only differentiation.
Things are not equal and planners do not offer the same skill, education, expertise or connections.
Clients need to do their research and stop ruling planners out based on fee alone… yes, you certainly get what you pay for but with the wrong person, you may get some things that you didn’t pay for and never expected.
Just as higher priced tires can = better quality, a smoother ride and the appearance of less bumps along the way,
Higher priced planners can = better connections, customer focused service and the appearance of less bumps along the way!
Does more $ always = better service?
No, but compare tires before getting on the highway!